John Madigan's Manufacturing and Farming Party is John Madigan's plan to stay in the senate after leaving the Democratic Labour Party. Much like the former PUPs, John Madigan quit his party and was serving out his term as an independent.
The party has a similar set of policies to the DLP, being socially conservative. The main difference comes in the form of greater support for business in the form of tax cuts and protectionist trade policies. There's also greater subsidies for farmers and opposition to foreign land owners.
For me I think the biggest draw was their fund raising raffle with a thermomix as the prize.